Paulo Ribeiro

Document your journey

What value in the world does it have to look backwards in a world where you’ll make a ton of more mistakes? Reconciling mistakes you’ve made in the past in a world where you’ll be making a bunch more seems like a waste of energy to me.

You learn from your mistakes, but who knows if I didn’t do that… everything is wired together. If I didn’t make that mistake, but would that have led me to that meeting which became my ultimate upside? You can’t unwind them. Everybody wants to unwind shit to tactics, that’s why I stay so macro.

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Too many people try to make a narrative, the only narrative that works is your true narrative. So many people here fronting as experts, “coaches” to make stuff happen… you’re inspiring, you’re through the process, document!

Your best story, that will get more people to buy more jewelry than anything, is that you guys come out and say: “we’re just starting, we don’t know shit, we just know we want to put this out in the world”. People will relate to that, more than you’re saying “we’re this, we’re that”. Got it? The truth always wins. It might not be winning, this moment, this month, this year, but it always win at the end.

From “Don’t fall in love with an idea | DailyVee 162” by Gary Vaynerchuk

The true meaning of a lie

People think that a liar gains a victory over his victim […] What I’ve learned is that a lie is an act of self-abdication, because one surrenders one’s reality to the person to whom one lies, making that person one’s master, condemning oneself from then on to faking the sort of reality that person’s view requires to be faked…The man who lies to the world, is the world’s slave from then on. There are no white lies, there is only the blackest of destruction, and a white lie is the blackest of all.

From “Ayn Rand’s Harry Potter and the Chamber of Secrets“

Keep this in mind when designing your moral code

“For it is the most common failing of the moralists, that they assume the world is fair and good and nice, that they assume there must be a good option as opposed to two bad ones, that they think  if you simply don’t do anything wrong everything will turn out all right. And sometimes, when the world is warm and bright and man lives in luxury wrought by his hands and his mind, that might even be true. But when the world is dark and cold, and man is huddled tight in a cave while the beasts roar outside, the only thing he has that can drive back the dark is fire.”

From “Nothing left but fire“,  by Aphyer